Pacific Park on the Santa Monica Pier operates with the mutual support of many business partners. Our success as a safe, affordable, and family-friendly entertainment destination wouldn’t be possible without the assistance and collaboration of our industry colleagues, brand sponsors, and non-profit partners.
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs in partnership with the state’s travel industry that inspire travel to California.
Partnership opportunities on the Santa Monica Pier
Pacific Park on the Santa Monica Pier offers opportunities for strategic partnerships with brands, agencies, and local businesses looking to engage with the Pier’s 9+ million annual visitors. From in-Park sponsorships of midway games and amusement park rides, to sampling and customer outreach events, the Park’s full-service event staff can help you curate a unique and unexpected engagement for your brand.
Who Comes to the Pier?
Over 9 million guests visit the Santa Monica Pier every year with peak visitation happening between Memorial Day and Labor Day. Even during the slower, winter months, the Pier will have thousands of people walk its storied boardwalk every day. The Pier has been a favorite destination for entertainment, leisure, sport, and sight-seeing for over a hundred years. The Santa Monica Pier and neighboring beaches are often rated amongst the most popular, beautiful, and sought-after destinations in the world. On average, about half of the Pier’s guests live within 25 miles of Santa Monica. The demographics of our guests reflect the diverse population of the greater Los Angeles region in age and ethnicity. About 20% of visitors to the Pier are travelers from abroad.
Who Sees the Pier?
In addition to the millions of guests who come to Santa Monica, the Pier is an internationally recognized icon of Southern California with its solar-powered Ferris wheel towering 130 feet over the crashing waves of the Pacific Ocean and vintage Pier and Yacht Harbor sign up at Ocean Ave & Colorado. The Pier has been in countless movies, TV shows, books, music videos, songs, and even comic books and video games. Every morning and evening, Angelenos see the Pier as a commonly used backdrop for local broadcast news shows, and the Pier is featured in the opening sequence of late-night talk shows like The Late Late Show with James Corden and the opening sequence for game shows like The Wheel of Fortune. Most recently, the Pier was recognized as the most Instagrammed location in Los Angeles and is commonly ranked amongst most Instagrammed and live-streamed places in the world.
If you would like to learn more information about how you or your company can partner with Pacific Park, please visit pacpark.com/events/Sponsorships where you can submit an inquiry to be connected with a member of our team.