Santa Monica Pier Directory


The Santa Monica Pier is home to over 30 independently owned and operated businesses and few nationally-recognized operators as well. From full-service restaurants to push carts selling quick bites; souvenirs and apparel; a trapeze school, aquarium and amusement park, the Pier offers plenty of ways for you to spend your day.


Attractions

Heal the Bay Aquarium under the Santa Monica Pier

Heal the Bay Aquarium

Snug aquarium with a collection of aquatic creatures all native to the local waters.

Located on Ocean Front Walk underneath the Pier

310-393-6149

Santa Monica Pier Carousel

Merry-go-round

This historic carousel features a menagerie of authentic, hand-carved animals.

Located inside the landmark Looff Hippodrome on the east end of the Pier

310-458-8216

Santa Monica Pier Amusement Park

Pacific Park Amusement Park

2 acres of rides, midway games, and attractions. Home of the Pacific Wheel.

Located on the western half of the Newcomb Pier adjacent to the upper parking deck.

310-260-8744

Playland Arcade Sign on the Santa Monica Pier

Playland Arcade

A Santa Monica original – opened on October 15th, 1950. The Playland Arcade features a variety of both classic and new arcade games, pinball machines, air hockey tables, and ski ball.

Located next to Pacific Park and the Trapeze School.

818-451-5133

Trapeze flyers on the Santa Monica Pier

New York Trapeze School

Watch students soar high above the Pier as they fly on the trapeze. Sign up for an introductory class at this unique school.

Located between Playland Arcade and Pier Gear, right before the main entrance to the amusement park.

310-394-5800


Restaurants and places to eat

beach burger hamburger restaurant santa monica pier

Beach Burger

Specializing in fresh, made-to-order burgers, hot dogs and sandwiches.

Located in the dining plaza next to the main entrance to the amusement park.

310-260-8744

Big Deans Ocean Front Cafe by the Santa Monica Pier

Big Deans

Local café serving beers and burgers right by the sand.

Located on Ocean Front Walk just behind the Pier.

310-393-2666

Bubba Gump Shrimp Company Santa Monica Pier

Bubba Gump Shrimp Co.

International chain themed after the 1997 film, Forrest Gump. Specializes in shrimp and seafood dishes.

Located on the north side of the Pier with the main entrance right at the bottom of the Pier ramp.

310-393-0458

Candy Carousel cart on the Santa Monica Pier

Candy Carousel

Treat cart serving freshly popped popcorn and kettlecorn.

Located across from Bubba Gump.

Churro cart on the Santa Monica Pier

Churro Man

Treat cart selling hot, baked churros.

Located at the top of the North Beach Stairs, by Bubba Gump.

Coffee Bean and Tea Leaf Ice Blended Frozen Drinks

Coffee Bean & Tea Leaf

Open daily and serves hot coffee and specialty teas as well as their signature ice-blended coffee drinks.

Located west of the dining plaza next to the main entrance to the amusement park.

310-260-8744

Dippin' Dots ice cream on the Santa Monica Pier

Dippin’ Dots

Made by flash-freezing ice cream in liquid nitrogen, Dippin’ Dots have been a fun way to enjoy ice cream since the mid-1980s when they were first declared “The Ice Cream of the Future”.

Multiple locations inside the amusement park – you can purchase as Scoops Ice Cream and Treats or look for one of their stands located by either ticket booth.

310-260-8744

Fruit Cart on the Santa Monica Pier

Downtown Fruit

Treat cart serving Mexican-style fresh cut fruit by the cup and fresh coconuts.

Located across from the main entrance to Pacific Park.

Funnel Cake in front of the Santa Monica Pier Ferris wheel

Funnel Cakes

Pacific Park’s signature Funnel Cake is a boardwalk treat that can’t be missed on any visit to The Santa Monica Pier.

Located between Pier Gear and Beach Burger just outside the dining plaza next to the main entrance to the amusement park.

310-260-8744

Hot Dog on a Stick building

Hot Dog on a Stick

An icon since 1946 known for its fresh-made corn dogs, crushed lemonade, and old-school cool.

Located on Ocean Front Walk just south of the Pier.

310-395-4673

Japadog hot dog cart on the Santa Monica Pier

Japadog

Hot dog cart specializing in Japenese style hot dogs.

Located on the boardwalk across from the Playland Arcade.

Mariasol mexican restaurant on the Santa Monica Pier

Mariasol Cocina Mexicana

A great place for a margarita and Mexican dishes, this two-story, full-service restaurant offers stunning views of the ocean and beach.

Located at the west end of the Pier.

310-917-5050

Pacific Wheel Pizza Company exterior

Pacific Wheel Pizza Company

Specializing in 9” personal pizzas made to order hot and fresh as well as bread sticks and wings.

Located inside the dining plaza next to the main entrance to the amusement park.

310-260-8744

Pier Burger restaurant on the Santa Monica Pier

Pier Burger

Classic hamburger stand serving quick-service burgers, dogs, and frozen custard.

Located next to the Central Plaza across from the restrooms.

310-587-2747

Tamale cart on the Santa Monica Pier

Pier Tamales

Treat cart offering hot, fresh made tamales and Mexican sodas.

Located across from the Trapeze School.

Popcornopolis Airstream trailer on the Santa Monica Pier

Popcornopolis

Premium popcorn in nostalgic flavors of old-fashioned caramel, real cheddar cheese and confectioner’s chocolate. Served in their signature “cool cone” that makes a beautiful and memorable gift.

Located in the custom Popcornopolis Airstream trailer in the Kid’s Cove area of Pacific Park, by the east entrance ticket booth.

310-260-8744

Rusty's Surf Ranch restaurant on the Santa Monica Pier

Rusty’s Surf Ranch

Serving American cuisine, draft beers, and surf-inspired cocktails, this bar & grille often features live music.

Located at the bottom of the Pier ramp between Seaside on the Pier and The Albright.

310-393-7437

Ice Cream cone in front of Scoops Ice Cream and Treats on the Santa Monica Pier

Scoops Ice Cream & Treats

Ice cream shop serving frozen treats including hand-scooped ice cream, milk shakes, and sundaes.

Located inside the dining plaza next to the main entrance to the amusement park.

310-260-8744

Seaside on the Pier restaurant on the Santa Monica Pier

Seaside on the Pier

Step off the beach, pull up a seat and reward your taste buds with delicious bite from the café’s full menu featuring fresh salads and seafood dishes, pizza, burgers and more.

Located at the bottom of the Pier ramp between the Merry-go-round building and Rusty’s.

424-259-4848

Soda Jerks ice cream building on the Santa Monica Pier

Soda Jerks

A throwback to the 1920’s and 30’s with everything made by hand, offering a full service soda fountain, sundaes, shakes, malts, ice cream sodas and locally famous Fosselman’s ice cream.

Located in the northeast corner of the Merry-go-round building.

310-393-7632

Starbucks on Ocean Front Walk

Starbucks

National coffee chain specializing in lattes and bold-roasted blends.

Located on Ocean Front Walk just behind the Pier.

310-488-7912

Seafood plates from The Albright restaurant on the Santa Monica Pier

The Albright

Family owned and operated on the Pier for over 40 years, this open-air shop serves fresh, cooked-to-order seafood.

Located at the bottom of the Pier ramp next to Rusty’s.

310-394-9683

Wetzel's Pretzel cart on the Santa Monica Pier

Wetzel’s Pretzel Cart

The best things in life are fresh and Wetzel’s bakes all their pretzels fresh from scratch every day! Try one with an ice-cold lemonade.

Located just outside the dining plaza next to the main entrance to the amusement park.

310-260-8744


Shopping

Route 66 kiosk on the Santa Monica Pier

66 to Cali

Kiosk selling Route 66 merchandise and memorabilia.

Located across from Bubba Gump.

818-599-0972

Beach Signs and Gifts cart on the Santa Monica Pier

Beach Signs

Retail cart selling customized plaques and souvenirs.

Located out on the Pier boardwalk.

Hat cart on the Santa Monica Pier

Hats Amazing

Retail cart stocked with a wide selection of hats, caps and beanies.

Located across from Bubba Gump.

Beach kites and souvenirs cart on the Santa Monica Pier

LA Beach Kites and Souvenirs

Retail cart selling kites, custom name keychains, die cast cars and magnets.

Located out on the Pier boardwalk.

Magnet Wall gifts and souvenirs on the Santa Monica Pier

Magnet Wall

Magnet Wall offers a huge selection of collectible magnets that make a great reminder for your visit to Santa Monica or nice gift for your friends back home.

Located inside the amusement park, across from the Sea Dragon ride.

310-260-8744

Marlene's Beachcomber shop on the Santa Monica Pier

Marlene’s Beachcomber

Located next to the Playland Arcade, this outdoor shop sells apparel, merchandise and beach toys.

Located between Pier Burger and Playland Arcade.

310-395-9621

Oatman Rock Shop on the Santa Monica Pier

Oatman Rock Shop

First opened September 15, 1965, this small outdoor stand sells a mixture of classic 60’s merchandise of crystals and shells, as well as Santa Monica souvenirs of all kinds. Jewelry, novelties, hand crafted art and much more.

Located at the top of the North Beach Stairs.

310-394-0780

Exterior of Pier Gear gift shop on the Santa Monica Pier

Pier Gear

A beachy shop specializing in unique gifts and souvenirs from Santa Monica and Los Angeles.

Located next to the Trapeze School.

310-260-8744

Pier Photo and Sign Cart on the Santa Monica Pier

Pier Photo

Retail cart offering novelties and souvenirs including license plates, decor, and magnets.

Located on the boardwalk across from Playland Arcade.

Santa Monica Pier Visitor Center and Pier Shop

Pier Shop and Visitor Center

Managed by the Santa Monica Travel & Tourism office, the Pier’s Visitor Information Center is a great source for all things Santa Monica offering visitor guides and maps.

Located in the northwest corner of the Merry-go-round building.

310-804-7457

Airstream Route 66 retail trailer on the Santa Monica Pier

Route 66 Airstream Gifts & Souvenirs

A custom-designed Airstream trailer offering unique Route 66 gifts and mementos for the “End of the Trail”.

Located on the boardwalk just past the main entrance to the amusement park.

310-260-8744

Santa Monica Pier Bait and Tackle Shop

Santa Monica Pier Bait & Tackle | End of Route 66 Shop

Pier’s fishing headquarters, this shop offers fishing bait, tackle, and poles for rent as well as a selection of Route 66 gifts and memorabilia.

Located under the Harbor Master’s Office at the west end of the Pier.

310-576-2014

Sunglasses cart on the Santa Monica Pier

Sunglasses Cart

Retail cart selling a wide selection of sunglasses and accessories.

Located out on the Pier boardwalk.

T-shirt cart on the Santa Monica Pier

Tees-R-Us

Retail cart with a selection of tees, tanks, and pullovers.

Located out on the Pier boardwalk.

Photo kiosk on the Santa Monica Pier

Two Photos in One

Retail cart offering novelties and souvenir photos.

Located on the boardwalk next to the north fishing deck.

Windy Time souvenir cart on the Santa Monica Pier

Windy Time

Retail cart selling a selection of kites and souvenirs.

Located on the boardwalk next to the north fishing deck.


Services

Bicycles outside Blazing Saddles Bike Rental on the Santa Monica Pier

Blazing Saddles

Bike rental shop on the Pier that also offers guided bicycle tours.

Located next to the Santa Monica Police substation across from the north beach stairs.

310-393-9778

Bicycles outside Boardwalk Bike Rentals in Santa Monica

Boardwalk Bike Rentals

Bike rental shop on Ocean Front Walk just steps away from the Santa Monica Pier.

Located next to Big Dean’s Ocean Front Cafe on Ocean Front Walk.

424-252-9184


In addition to the mobile carts, restaurants, and shops on the Pier, the boardwalk is also home to many pier performers who accept tips and donations for art work and unique creations.