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Santa Monica Pier Shop and Visitor’s Center

Published on September 25, 2019

As part of a chain of visitor information centers, carts, and kiosks located throughout Santa Monica, the main Santa Monica Pier Shop and Visitor’s Center location is staffed with friendly guides and experts knowledgeable about all the local highlights. They are ready and trained to help answer all the questions that you might have about the Pier, especially if it’s your first visit.

Santa Monica is known for its picturesque sunsets, so the Visitor Center guides can share the locals’ favorite spot to take in the view. If you’re interested in getting around town with ease, rent a bicycle and head down to the beach, Third Street Promenade, or to the world-famous Santa Monica Pier. There, you can enjoy rides, midway games, and plenty of restaurants and stores all located along the seaside.

Pick Up Helpful Resources

Pick up free publications at the Santa Monica Visitor Center to learn about the exciting attractions, hotels, restaurants, galleries, and more all available for you to enjoy.

If you are traveling with your family, ask about the kid-friendly entertainment, boutiques, and museums that they’ll love. You can also learn about deals like the Unlimited Ride Wristband for Pacific Park or other deals available to stretch your getaway budget farther.

Shop Until You Drop

Wondering where to shop in Santa Monica? The Pier Shop and Visitor’s Center can point you in the right direction for anything you’d like. Santa Monica Pier shopping is some of the best in all of California!

Of course, you can also start right at the Visitor Center, which has a selection of regional souvenirs, gifts, and clothing for sale. They accept Mastercard, Visa, cash, and checks too. It’s possible to purchase tickets to the area attractions here as well, so you can plan your entire visit with just one stop.

Plan the Perfect Trip

Get a feel for the area by downloading the free visitors guide and map, designed to help you maximize your time in Santa Monica. With these resources, you’ll be able to enjoy the many free art, culture, and wellness events scheduled throughout the year.

If English isn’t your first language, don’t worry. There’s a foreign language line available at the Pier Shop and Visitor Center, so you’ll be able to understand everything easily. They welcome visitors and residents of all ages, orientations, and ethnicities.

The Visitor Center is run by Santa Monica Travel & Tourism, a private, non-profit agency that promotes the area as an ideal business and vacation destination for both national and international companies and families.


Santa Monica Pier Visitor Center

200 Santa Monica Pier

Santa Monica, CA 90401

The shop is located on the northwest side of the historic Looff Hippodrome building. It isn’t far from easy parking options and the Santa Monica Police Pier Substation.