Sign Up For The Loop!

Blue is the Color of Love this Valentine’s at the Santa Monica Pier

Published on February 8, 2022

Tiffany & Co. Lights the Santa Monica Pier and Other Landmarks Across North America In Signature Tiffany Blue® for Valentine’s Day.

In celebration of Valentine’s Day, Tiffany & Co. will light major landmarks from coast to coast in its signature Tiffany Blue®, the brand’s iconic blue . The celebration marks Tiffany’s Blue is the Color of Love campaign.

Here in Santa Monica, the Pacific Wheel will represent the West coast for the jewelers’ campaign shining a brilliant Tiffany Blue over the waters of the Pacific and displaying messages of love for couples visiting the pier and beach on Valentine’s evening. Tiffany will also host a dedicated “flower stand” featuring curated floral bouquets wrapped in Tiffany Blue® paper at Pacific Park on the Santa Monica Pier providing a unique and beautiful photo op on the boardwalk.

Tiffany & Co. comes to Santa Monica to pay tribute to iconic landmarks that have inspired grand gestures of love throughout their history – each destination in their campaign is truly a “Landmark of Love.” Tiffany’s Blue is the Color of Love campaign reflects on the impact Tiffany Blue has had on generations of love stories. Tiffany Blue® is more than just a color: it recalls the magic of Tiffany and the assurance that what comes out of a Tiffany Blue Box® will always bring joy.

Blue is the Color of Love also coincides with Tiffany’s 2022 Valentine’s Day campaign: a collaboration with Curtis Kulig, the New York-based artist known for his signature “Love Me” mantra. Kulig created a series of exclusive artwork for Tiffany & Co. that declare messages such as, “Dare Me”, “Know Me” and “Kiss Me” in bold Tiffany Blue® typograph. The creative partnership entitled “Blue is the Color of Love” marks the latest in Tiffany’s long history of working with innovators and revolutionary artists. Kulig’s exclusive messages will be displayed on the Pacific Wheel during the evening of Valentine’s to inspire love in Santa Monica.


Landmarks of Love lighting of the Pacific Wheel.

Monday, February 14
dusk (around 5:30 PM) to midnight

Pacific Park on the Santa Monica Pier

Feature image courtesy of @el_pep562