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Making Strides Against Breast Cancer Ferris wheel lighting at the Santa Monica Pier

Published on October 20, 2023

The Santa Monica Pier Ferris Wheel will be lit pink and purple on Friday, October 27 in recognition of Making Strides Against Breast Cancer.

The American Cancer Society’s Making Strides Against Breast Cancer fundraiser and walk will be here at the Santa Monica Pier on Saturday, October 28. Pacific Park has partnered with the American Cancer Society to light the Pacific Wheel in pink the evening before their event. The American Cancer Society Making Strides Against Breast Cancer is a celebration of courage and hope, a movement uniting communities to end breast cancer as we know it, for everyone. On the morning of Saturday, October 28, event participants will gather at the Santa Monica Pier for a walk to bring awareness to the Making Strides movement followed be free entertainment and live music on the pier starting at 10:30 AM.

The Making Strides movement raises lifesaving funds that support breast cancer patients, survivors, thrivers, and caregivers through every step of the journey. We’ve enhanced digital offerings available to anyone across the nation, including one-on-one breast cancer patient support services and the use of video chat to safely connect patients, caregivers, and family members with valuable services and resources through our website, in addition to a 24/7 helpline. Learn more at

The special lighting event will take place on the evening of Friday, October 27. The Ferris wheel lights can be seen from dusk until 11:35 PM each evening. Enjoy watching the light program online at

Special Lighting of the Pacific Wheel for Making Strides Against Breast Cancer

Friday, October 27
dusk (around 6 – 6:30 PM) to midnight

Pacific Park on the Santa Monica Pier


See the lights from home at

Pacific Park regularly programs the Ferris wheel to display seasonal programing and themed light designs for holidays and special occasions. The Pacific Wheel’s state-of-the-art lighting package was installed in 2016 and can display over 1.6 million different colors and animate patterns and icons in 24 frames per second. The energy efficient LEDs on the face of the Ferris wheel are powered by solar arrays inside Pacific Park. The light programs are curated and designed by Pacific Park staff. Each design is manually animated; some designs can take hours of programming. The aim is to provide fun, high-energy, and sometimes whimsical designs to entertain guests on the Santa Monica Pier and surrounding beaches.

About Making Strides

Since 1993, the American Cancer Society Making Strides Against Breast Cancer® (MSABC) campaign has united communities, companies, and individuals with a collective goal to end breast cancer as we know it. Over the past two decades, the 3- to 5-mile noncompetitive walks have collectively grown into the nation’s largest and most impactful breast cancer movement providing a supportive community for courageous breast cancer survivors and metastatic breast cancer thrivers, including caregivers, and families alike.

This year, Making Strides Against Breast Cancer celebrates its 30th anniversary and will take place in more than 150 communities nationwide. We invite you to join the Making Strides movement to help save lives and end breast cancer as we know it.

Making Strides has always been more than just a walk, it’s a movement. Wherever you are on your breast cancer journey, there is a place for you in the Making Strides movement. Join us to save more lives from breast cancer and improve the quality of life for survivors, thrivers and caregivers.

About The American Cancer Society

The American Cancer Society is the leading cancer-fighting organization with a vision of ending cancer for everyone. The organization seeks to improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, detect, treat, and survive cancer.


Feature image courtesy of @visualsbygiancarlo