On Wednesday, May 9, Pacific Park on the Santa Monica Pier will play host to Marc Jacobs Fragrances as they introduce their latest fragrance, Daisy Love Marc Jacobs.
The world-famous Pacific Wheel is pink and white for the whole week. Riders can get their photo taken at the Marc Jacobs animated photo booth. Guests will also have a chance to win Marc Jacobs prizes, including Marc Jacobs Fragrances Daisy Love, by playing our toss game, themed pink-and-white for the week. And nearly as highly anticipated as the fragrance itself, Marc Jacobs is setting up a themed ice cream cart that will feature new Daisy Love inspired flavors, Vanilla Cashmere and Cloudberry Bliss.
After the sun sets, the Pacific Wheel will feature a custom pink and white light program all week. See pink daisies fall across the face of the 9-story Ferris wheel at dusk nightly from Wednesday through Sunday. We will also live-stream the show Wednesday on our Facebook page.
While Daisy Love fragrances have long embodied the youthful, free-spirited young woman, their new fragrance promises to be a bolder, more inviting scent. Daisy Love is the first fragrance line to enter the Daisy Marc Jacobs franchise in over four years. Undeniably feminine with a youthful yet sophisticated composition, Daisy Love evokes the bliss of watching the sun reflect on the ocean under blue skies. There is no better place to celebrate and share it with the world than the iconic Santa Monica Pier.
Pacific Park is excited to host this unique consumer engagement for Marc Jacobs, a leading fashion and fragrance brand. This is the first time a company has taken over a game, ice cream flavors, and themed the iconic Ferris Wheel spinning over the Santa Monica Pier. The Pier expects to see nearly 80,000 visitors this Mother’s day weekend. Come join us for this unique and exciting opportunity for fragrance samples, and a chance at free ice cream, wheel rides, and chances to get your own bottle of Marc Jacobs Fragrances Daisy Love.
The festivities run Wednesday, May 9 thru Sunday, May 13 from 11am to 8pm, so there is plenty of time to plan your visit. Keep a look out for Marc Jacobs representatives who will be all over downtown Santa Monica with complimentary passes for some of the unique Marc Jacobs experiences at the Park.
And don’t forget that Sunday is Mother’s Day, so bring mom to the Pier for fun ice cream flavors, a ride on the Wheel, and win her a bottle of Marc Jacobs Fragrances Daisy Love.
The Marc Jacobs Daisy Love launch event was produced by JFEDP, Inc. Founded in 2010, JFEDP Inc. is a LA based experiential production & design agency specializing in high-profile events for individual and corporate clients across North America. Founder & Creative Director, Jessica Fels has over 20 years of experience as an event & strategic marketing professional across fashion, lifestyle & entertainment.