Playland Arcade Celebrates 71 Years

Published on October 14, 2025

Family-Owned Landmark Marks More Than Seven Decades of Games, Nostalgia, and Generations of Smiles.

One of Southern California’s last true boardwalk arcades, Playland Arcade will celebrate its 71st anniversary this October, continuing its cherished legacy of family fun and seaside nostalgia on the world-famous Santa Monica Pier.

Founded in 1954 by brothers George and Eugene Gordon, along with their father Morris “Pops” Gordon, Playland Arcade began as a dream to bring joy, lights, and laughter to the beachfront. Today, that dream lives on—now in its fourth generation of family ownership—with Marlene and Joanie Gordon, daughters of George and June Gordon, and the legacy of their late sister Barbara, whose daughters Dana Picore and Monique Giroux continue the family tradition.

Now proudly led by a family of women, Playland Arcade is certified as a women-owned business by the Women’s Business Enterprise National Council (WBENC)—honoring its historic roots while embracing the future of inclusive leadership.

As part of the celebration, guests can enjoy a variety of giveaways throughout October. Playland Arcade will also unveil a nostalgic display of vintage tokens, memorabilia, and family photographs to help visitors relive its storied history. Additionally, Playland Arcade will take part in Santa Monica Pier’s Locals’ Night on October 16, offering a special experience for the community. For daily updates, visit the arcade in person or online at www.playlandarcade.com.

Feature image courtesy of Playland Arcade