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Price is Right 50th Anniversary Ferris wheel lighting at the Santa Monica Pier

Published on March 21, 2022

The Santa Monica Pier Ferris Wheel will be lit yellow and red on Friday, March 25 in recognition of Price is Right 50th Anniversary.

The classic CBS game show The Price is Right is celebrating 50 years on the air with a cross-country tour where contestants can win $50,000. The tour kicks off right here at the Santa Monica Pier on Friday, March 25. Pacific Park is partnering with CBS to promote the tour kick off and celebration of the show’s 50-year milestone by running a special light program on the Pacific Wheel.

The touring show will also be set up outside the Park’s east gate in the upper lot inviting guests to come on down for a chance to win big money from noon to 5 PM.

The special lighting event will take place that evening of Friday, March 25. The Ferris wheel lights can be seen from dusk until 11:35 PM each evening. Enjoy watching the light program online at

Special Lighting of the Pacific Wheel for Price is Right 50th Anniversary

Friday, March 25
dusk (around 6 – 7 PM) to midnight

Pacific Park on the Santa Monica Pier



To celebrate 50 golden years as the most iconic and joyful game show on television, CBS Original THE PRICE IS RIGHT is hitting the road. The epic coast-to-coast tour will make 50 stops across the country, giving America the opportunity to play games, score prizes, and enter for a chance to win a grand prize of fifty thousand dollars ($50,000), while supporting local businesses along the way. THE PRICE IS RIGHT COME ON DOWN TOUR kicks off Friday, March 25th at the world-renowned Santa Monica Pier with a spectacular, themed lighting of the pier’s famous Ferris wheel to celebrate.

For the past 50 years, THE PRICE IS RIGHT has been part of the fabric of America, uplifting viewers and contestants alike with positivity, excitement, and a daily escape. THE PRICE IS RIGHT COME ON DOWN TOUR will bring its mobile ‘game show on wheels’ to iconic spots nationwide, connecting with fans and giving them a chance to play Plinko, spin the wheel, and compete in a Showcase Showdown, as well as enjoy fun photo ops and experience the show’s magic firsthand.

The tour will be making eight special stops from Los Angeles to New York, including host Drew Carey’s hometown of Cleveland as well as Denver, Dallas, New Orleans, Nashville, and St. Louis. Fans will be able to win prizes supporting beloved local business partners whose history is deeply tied to 1972, THE PRICE IS RIGHT’s premiere year. These meaningful partnerships will extend the positive impact of THE PRICE IS RIGHT COME ON DOWN TOUR by giving back to the businesses that serve each of these communities. Fans of the show can also follow the tour’s journey across America as it stops at additional landmark locations, such as the Route 66 sign, Gateway Arch, and the World’s Largest Basket, online via THE PRICE IS RIGHT social media accounts.

“THE PRICE IS RIGHT has been changing lives and touching hearts for 50 years,” said Mike Benson, President and Chief Marketing Officer at CBS. “This longevity stands as a testament to everything good about CBS programming and the success of our fan-first approach to television. The COME ON DOWN TOUR is an expansion of our mission to bring fans closer to what they love in new and exciting ways, while simultaneously supporting iconic local business partners in each city.”


  • Los Angeles, CA – Friday, March 25
  • Denver, CO – Friday, April 1
  • Dallas, TX – Thursday, April 7
  • New Orleans, LA – Friday, April 15
  • Nashville, TN – Friday, April 22
  • St. Louis, MO – Thursday, April 28
  • Cleveland, OH – Friday, May 6
  • New York, NY – Wednesday, May 18

THE PRICE IS RIGHT premiered on Sept. 4, 1972 and has since given away over $300,000,000 in cash and prizes. Hosted by Drew Carey, it is network television’s #1-rated daytime series and the longest-running game show in television history. THE PRICE IS RIGHT is produced by Fremantle and is broadcast weekdays on CBS (11:00 AM-12:00 PM, ET/10:00-11:00 AM, PT).

Visit @TheRealPriceIsRight on Instagram to see where the COME ON DOWN TOUR is headed next!