Santa Monica Pier 360 Beach Festival

Published on June 2, 2025

Santa Monica Pier 360 Beach Festival celebrates the best of beach life with two days of all ages experiences.

The Santa Monica “Pier 360” Beach Festival, the ultimate celebration of SoCal beach culture, returns June 28-29, 2025, for two epic days of competition, entertainment, and good vibes along the iconic Santa Monica shoreline.

Celebrate the best of beach life with an awesome, FREE, all-ages festival! With ocean sports competitions, live music, food and drinks, interactive games, sampling by some of your favorite brands and so much more. Whether you’re hanging with the family, competing on land or at sea, or partying with your friends–Santa Monica Pier 360 Beach Festival has got it all! The action on the beach starts at 8:00am and the Pier Festival is open at 10:00am.

WHAT:
Santa Monica Pier 360 Beach Festival

WHEN:
Saturday, June 28 to Sunday, June 29

WHERE:
The Santa Monica Pier

 

“Pier 360” Main Attractions

· Paddleboard Races (June 29) – Celebrate 90 years of paddleboard racing with the One-Mile Short Course ($30), Mike Vaughan Memorial 5-Mile Distance Race ($40), and high-speed Sprint Racing ($40). Open to paddlers of all levels.

· Ocean Swims (June 29) – 500m and 1-Mile open water swim events with wetsuit/non-wetsuit divisions and age group awards. Check-in begins at 7:30 a.m., with Hawaiian blessing.

· CBVA Beach Volleyball Tournaments (June 28 and 29) – Men’s & Women’s Open competition for a $4,000 prize pool plus the Santa Monica Beach Volleyball Hall of Fame Legends Exhibition.

· Santa Monica Classic (June 28 and 29) – High-octane strongman contest featuring over 80 male and female athletes competing across multiple weight classes.

· AAU Invitational (June 29) – Top 18:U girls teams compete in a Triple Crown showdown.

· Lifeguard Competitions (June 28) – Including the historic Pete Peterson Surfboat 1-Mile Dory Race and Junior Guard events.

· Skate Experience (June 28 and 29) – An energetic celebration of skateboarding and athleticism with demos, clinics, and competitions on custom ramps with L.A.’s top skaters.

· POP SK8 Roller Rink (June 28 and 29) – Community themed pop-up roller rink on the Pier deck open 10 a.m. to 5 p.m. (skates available on site).

· Beer & Spirits (June 28 and 29) – Chill with cold brews and vodka seltzers thanks to Michelob Ultra in the “Ocean Brews & Bites Garden.”

· All-Day Music & Polynesian Dance (June 28 and 29) – Kick off each day with vibrant Polynesian performances and live music throughout the afternoon.

· Museum of Beach Life (June 28 and 29) – A free, hands-on exhibit curated by local legends explores the history of surf, Muscle Beach, and paddleboard racing.

· Youth Zone (June 28 and 29, 9 a.m. – 2 p.m.) – Arts, crafts, and giant games for kids. An adult must accompany children under 18.

 

Find out more information here.