The Third Street Promenade is an excellent stage on which you can perform your unique, entertaining acts. Millions of people visit the area every year — including families, tourists, and other guests. Downtown Santa Monica is currently putting on “Take the Stage” daily, which gives performers the opportunity to perform on the Third Street Promenade, without any audition required. This outdoor space is open to students, art groups, musicians, and many more to showcase your talents.

If you’re ready to “Take the Stage” at the Third Street Promenade, we’re here to help you get started.

How Does Take the Stage Work?

Take the Stage provides exciting opportunities for multiple kinds of groups to use the Stage at the Third Street Promenade. Each participant or group is given a 1-hour slot to perform. The slots are available from 9 am to 9 pm Sunday through Thursday and from 9 am to 6 pm on Friday and Saturday. Live performances are organized during the Thursday through Sunday time slots. In this slot, your group can post signage, add structures, use branded elements, offer concessions, and much more. Currently, all the slots are open through the end of 2021.

Performing at the Third Street Promenade is a great way to increase your brand recognition — whether you are an individual artist or a non-profit trying to publicize your cause. Passionate individuals will find a large and receptive audience ready and willing to listen. This picturesque area makes it appealing for social media posts to Instagram, Youtube, TikTok, or Facebook.

Who Can Perform at the Third Street Promenade?

Many different groups or individuals are permitted to showcase their act with Take the Stage. The Third Street Promenade stage is open to many types of performances like:

• Rehearsals
• Classes
• Fitness
• Live Music
• Performance Art
• Family-friendly Entertainment
• Variety Acts
• Comedy Acts

Whatever you wish to perform on the Stage, your live performance can help you be a part of this busy and exciting area.

Where Can You Submit Your Application to Perform?

Anyone interested in performing at this beautiful venue can complete this submission form to learn how to perform on the Third Street Promenade. To make it easy to perform at the Third Street Promenade, we have created an efficient application process where you can tell us details about your performance. This useful information will help prepare the stage for your use and be used in promoting your act through multiple social media channels. Information on the application includes:

• The proposed use of the Stage
• A short bio about yourself or the organization
• Links to your website or social media
• Additional information you think would be useful

What Does the Performance Space Offer?

When you get to perform on the stage of the Third Street Promenade, you receive not only a wonderful space but also helpful marketing and promotion. The stage itself comes with a 12′ x 12′ riser and/or a 20′ x 180′ space located on the 1300 block south of Arizona Ave. Performing at this popular location means many visitors to the area will see your performance. The stage comes with access to power to enable your electricity requirements.

Performers also get marketing and promotion assistance to help draw in interested guests. Downtown Santa Monica will also use its social channels to advertise your upcoming act and inform the public about your upcoming performance. This invaluable free advertising can help your performance be front and center.

Getting to Know the Third Street Promenade

To know how to perform on the Third Street Promenade, you should become familiar with what the area has to offer its guests.

Each year, many people visit Third Street Promenade to not only witness live entertainment and performances but also shop and dine on one of the most popular streets in LA.

The area is equal parts street-performer stage and shopping constitution of three open-air and car-free blocks in an upscale area. The Promenade is home to more than 80 retailers of every kind — from luxury designers to farmers’ markets. Many large and small businesses call this area home.

As guests visit these restaurants, stores, and more, they will see and hear your performance during Take the Stage at the Third Street Promenade.

Claim Your Spot to Perform on the Third Street Promenade

This area is full of live, free entertainment that draws millions to the area every year. To claim your spot on the Stage at the Third Street Promenade, complete your application today.

Santa Monica is full of live, free entertainment by street performers such as musicians, comedians, and other unique entertainers. Come visit and enjoy these entertaining acts!

Feature image courtesy of @01josehernandez.