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Tyra Banks’ ModelLand Comes to Santa Monica

Published on March 1, 2020

On September 2nd, Tyra Banks will be finally launching the theme park “ModelLand” in Downtown Santa Monica.

ModelLand is a multi-sensorial experience to enhance your outer & inner beauty. You have chosen to enter the world of fierce and fabulous fun. Our Posing Professionals await, ready to celebrate you and help you discover your best poses. Feast upon gourmet ice cream while surrounded by out-of-this-world environments designed to enhance your unique beauty.

With Modelland, Banks creates a new world of storytelling and adventure in a grand, fantastical, physical place where all expressions of beauty are celebrated. The multi-level ticketed experience invites all visitors to redefine what a model really is and for people to be the dream versions of themselves. Each will undertake a transformational journey to celebrate their unique beauty.

“Modelland has been 10 intense years in the making,” says Banks. “It has been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty.” Embarking on her third year teaching at Stanford Business School, Banks concludes, “Modelland is all about celebrating your flawsome self. We are fun. We are fierce. We are fantasy. And, we are for real.”

The innovative concept’s first theme is The Posing Party – a celebration of you looking AND feeling good. This world of fierce and fabulous fun offers multiple rooms, and ticket tiers, allowing you to tailor your visit to match your dreams (and budget). Each room is a glamorous playground with flattering lighting and inspiration, encouraging you to focus on what makes you extra special. In your 90-minute Posing Party session, you’ll transform your look (and hair if you so desire) with a theatrical shopping experience, work it on the catwalk, indulge in yummy SMiZE Cream ice cream, and discover your best poses, and maybe even be discovered.


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What is ModelLand?

ModelLand, based off Banks’ book published in 2011, is a “located-based attraction where those who walk through its doors will find their fierce, discover their unique beauty, or be discovered.”

Where is ModelLand located?

ModelLand is located in Santa Monica Place, the outdoor mall in Downtown Santa Monica. It is two blocks east of the Santa Monica Pier.

How much does ModelLand cost?

There are three pricing options for ModelLand tickets — General Access is $49 plus fees, Premiere Access is $68.60 per person, and VIP access tickets are $225. Each option includes a different experience at ModelLand, ranging from a digital lookbook to a complete hair and wardrobe styling and more. For more information on ModelLand, visit their website at

About the Tyra Banks Company:

Founded by Tyra Banks, The Tyra Banks Company, a place where beauty and entertainment collide to create Beautytainment, houses a portfolio of brands dedicated to inventing unprecedented experiences for people of all ages. Their stories and destinations strive to expand the definition of beauty worldwide. Exclusive, original content and one-of-a-kind properties of The Tyra Banks Company are designed to engage its flawsome global community with unrivaled, fun, fierceness, and theatricality. The Tyra Banks Company lives, breathes, and thrives on this foundation: Common is Our Enemy; Unexpected is Our Best Friend.

Updated 8/10/22.