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A PIERfect Benefit – Santa Monica Pier Fundraiser
Published on August 25, 2025
Escape to the 1st Annual Santa Monica Pier Fundraiser September 6
The Santa Monica Pier Corporation (SMPC) invites the community to celebrate an evening of connection, cocktails, and purpose at its inaugural fundraising event, “A PIERfect Benefit,”. A PIERfect Benefit will take place on Friday, September 6 from 3:30 to 7:30 PM inside the historic Merry Go-Round Building.
Guests will enjoy signature cocktails, curated appetizers, live entertainment, and engaging programming that reflects the Pier’s vibrant past, present, and future. All proceeds will benefit SMPC’s mission to keep the Pier magical, meaningful, and accessible for all. Funds raised will support future free events and maybe even the return of beloved concerts on the Pier deck.
Additionally, 10% of all ticket sales will be donated to Pali Strong Foundation, a community-led effort providing direct relief to those affected by the recent Palisades Fires.
Tickets are now available HERE.
“This event kicks off a new tradition for one of the most iconic places in California,” said Jim Harris, Executive Director and Historian of the Santa Monica Pier Corporation. “We’re not the City—we’re a nonprofit with heart, and we rely on the generosity of the community to continue curating the Pier experience for locals, visitors, and admirers alike.”
Despite popular misconception, the Santa Monica Pier Corporation is not fully funded by the City of Santa Monica, but rather operates as an independent 501(c)(3) nonprofit organization. Community support is essential to maintain the Pier’s charm, programming, and cultural legacy.
After a fun night of celebration inside the historic Merry Go-Round Building, head down the pier to Pacific Park! A night ride on the Pacific Wheel is always a great way to celebrate.
Find more information about visiting Pacific Park HERE.
Feature image courtesy of santamonicapier.org