Category: News

4th of July Parade in Santa Monica

Each July, Santa Monica residents celebrate Independence Day weekend with down-home parade featuring classic cars, fire trucks, and members of the Santa Monica Community The 2023 parade returns to its classic route. The parade kicks off promptly at 9:30am at Pico and Main Street, traveling South on Main Street before turning right onto Marine, ending […]

Juneteenth 2023 Ferris wheel lighting at the Santa Monica Pier

The Santa Monica Pier Ferris Wheel will be lit green, gold, red, white, and blue on Monday, June 19 in recognition of Juneteenth. Juneteenth, also known as Freedom Day or Emancipation Day, is a federal holiday in the United States commemorating the end of slavery in the United States. It is also called Emancipation Day […]

Flag Day Ferris wheel lighting at the Santa Monica Pier

The Santa Monica Pier Ferris Wheel will be lit red, white, and blue on Wednesday, June 14 in recognition of Flag Day 2023. Flag Day is a United States federal holiday that commemorates the adoption of the flag of the United States on June 14, 1777, by resolution of the Second Continental Congress. The Flag […]

Santa Monica Pier 360 Beach Festival 2023

The free ocean sports and lifestyle festival returns to Santa Monica Pier and beach to kick off the summer season with live music, sports, and family-friendly activities. Pier 360 will feature family entertainment and activities for all visitors highlighted with live paddleboard races, ocean swims, beach volleyball, head-to-head life guard competitions, sand castle building contest, […]